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Feb 2, 2022


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On the 28th of January, the Marketing & Admissions team participated in a workshop event organized by the West Africa Competitiveness Programme (WACOMP) In partnership with Impact Hub Accra and The International Trade Centre (ITC)

The West African Competitiveness Programme (WACOMP) is funded by the European Union, which aims to support several selected value chains at the national and regional levels so as to promote structural transformation and better access to regional and international markets.

The lineup for this event began with a panel discussion which hosted four (4) panelists, from diverse industries respectively, Delilah Mercer (Founder, Interior Designers, and Decorators Ghana), Mr. Xorla Aryee (Operation Manager of WeGoo Delivery), Ms. Meghan McCormick (CEO, Oze) and Ms. Onyekachi Ekeh ( Marketing and Communications Manager, BlueCrest University College) with the Panel Moderator being Mr. Martin Kwame Awagah (CEO Ghana Fintech and Payments Association)

The panel topic for the day was “Doing trans-border environment-friendly business and demystifying the role of ICT in the creative industries.” The Industries involved Include Technology, Fashion Education, Financing & Logistics has the focus was how to help MSME’S (Micro, Small & Medium Enterprises). 

During the panel discussion, we were able to highlight that as a growing Institution we are on the right path in applying innovative methods and modern technology to transform education and align education and industry in Ghana. One of our Major Goals at BlueCrest this year is to make a wider and deeper impact in our region.

BlueCrest also had the opportunity to participate in the business fair showcase and B2B Networking sessions.

The second half of the workshop commenced with a fireside breakout session with industry experts and design thinking where participants learned about empathy and how to get accurate information from the end-user.

BlueCrest is also looking forward to collaborating with some of the industry leaders at the event in the future!

Article Categories:
Marketing & Admissions

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