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Jun 3, 2022
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BUSINESS STUDENTS OF BLUECREST COLLEGE PARTICIPATE IN THIS YEAR’S NATIONAL BRANDS INNOVATION FORUM

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The National Brands Innovation Forum is an annual event that serves as a platform to enable the exchange of thought-provoking knowledge and ideas between thoughtful, exceptional brand leaders in the Ghanaian and global marketing and brand management space. On the theme: people, brands and experience, the brand forum gathered leading brand managers, communication directors, CEOs, SMEs companies, corporate communication students, and brands across industries. Topical issues on keys to a successful brand management from the boardroom perspective, innovation leadership; how leadership makes the difference in building a solid brand, brand transformation, brand ethics, corporate social responsibility, environmental sustainability, and issues regarding how to communicate and sell one’s brand were discussed. Speaking to Ms Mary Sassah (HoD), students shared their excitement about the event and how exposures such as this can help in their personal branding.

The event was facilitated by Mr. Kwaku Andoh Awotwi (Board Chairman, UBA Bank Ghana), Anne Sackey (Brand Expert), Dr. Isaac Tandoh (Lecturer & Brand Communication Consultant), Mr. Ebo Richardson (Business Transformation Consultant), Dr. Mrs. Irene Stella Agyenim-Boateng (Deputy Chief Executive, Services, Volta River Authority), Sophia Kudjorji (Chief Corporate Communications Officer, Jospong Group) as guest keynote speakers and plenary speakers such Barbara Incoom (Marketing Director, Delta Paper Mill), Kobi Hemaa Osisiadan-Bekoe (Head, Corporate Communications, Ghana Post), Mikki Osei Berko (Brand Ambassador), Philip Ashon (Corporate Communication Manager, Guinness Ghana).

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